Developed by celebrity makeup artist and beauty educator Terri Bryant, Guide Beauty is founded on the principle of accessible beauty. After experiencing a loss of dexterity in her hands due to Parkinson’s, she realized the need for tools that are more user-friendly and developed her line.
The first step to defining YOUR unique beauty style is understanding what fashion styles appeal to you the most. This will help you identify what skincare/makeup products may work best for YOU!
Define Your Unique Beauty Style
Knowing your beauty style can help you create looks that truly make you feel beautiful. It can also give you confidence when experimenting with new products or styles. Whether you’re looking to try the latest trend or just want to keep it simple, there’s a beauty style for everyone!
There are many different ways to define your beauty style, but one of the best ways to start is by figuring out what types of makeup and skincare appeal to you. You can do this by assessing what types of clothes and accessories you tend to gravitate towards as well as considering which colors you enjoy wearing.
You can also look at the types of beauty looks that you admire and would like to emulate. If you love the glamorous style of Hollywood’s golden age, for example, there are plenty of guides and tutorials that can teach you how to recreate that look. It’s important to remember, however, that there is no right or wrong way to express your beauty style. As long as it makes you happy, that’s all that matters!
Defining your unique beauty style is something that can take time to discover. But with a little patience and some practice, you can create a look that suits you perfectly!
When celebrity makeup artist and beauty educator Terri Bryant began to experience loss of dexterity in her hands due to Parkinson’s, she knew she needed to create a brand that would make makeup accessible for anyone. Along with Chief Creative Officer Selma Blair, she founded Guide Beauty to develop a culture of broader inclusion through universal design. The result is an award-winning line of beauty tools that are easier to use for a variety of users, from those learning new techniques to the professionals on set. They feature integrated stability points for a more balanced hand position, ergonomic forms that are easier to open and hold, approachable applicator tips, and clean, cruelty-free formulas.
Know Your Skin Type/Color Palette
When shopping for beauty products, it’s easy to fall for a color at the counter that looks great on another person but doesn’t flatter your own complexion. The reason for this may have to do with your skin’s undertone, which is the natural color beneath the surface of your skin.
To determine your skin’s undertone, lift up your wrist and examine the veins on the inside of your arm in natural light. If your veins appear greenish, you have a warm complexion, while blue or purple veins mean you have cool undertones. Keeping this in mind when choosing colors for your makeup and wardrobe can help you avoid the common frustration of picking out shades that don’t flatter your complexion.
Aside from determining your basic coloring, you can also use makeup to highlight your best features or create a more dramatic look. When it comes to deciding which makeup styles appeal to you most, start by exploring fashion trends that interest you, then build on your style from there. Once you know your unique beauty style, it’s easier to find makeup and skincare products that match, while building confidence in experimenting with new looks.
Founder and Chief Creative Officer, Terri Bryant, a former celebrity makeup artist and beauty educator, created Guide Beauty to provide makeup tools that make it easier for people of all abilities to create a wide variety of looks – no matter their skin tone or underlying coloring. Her innovative, patented designs combine the principles of Universal Design with ergonomic forms that increase stability, encourage balanced arm posture and allow for a relaxed grip.
For example, Guide’s foundation brush and eyeshadow palette have been designed to be easily opened with one hand and include multiple stabilization points to reduce shaking while applying. This helps to reduce the fear of accidental pokes or the struggle to apply makeup with precision. The brushes are easy to open, with soft handles and approachable applicator tips that allow you to make a full range of movements with ease. The result is a fresh line of accessible, beautiful and high-quality beauty tools that are making a big impact on the industry as a whole and encouraging a broader culture of inclusion through universal design.
Try New Looks & Products
Vernitta (“Ninahwee”) Weddles’s debut book is more than a makeup artist’s guide. It’s a warm, wise little book that feels like sitting down with an old friend who wants nothing more than to see you succeed. With an attention to detail that only true artists can master, Own Your Beauty is the kind of guide you’ll turn to year after year as your career and life evolves. GUIDE Beauty, led by Founder Terri Bryant and Chief Creative Officer Selma Blair, is developing a culture of broader inclusion through Universal Design by bringing joy to makeup users with ergonomic tools and forgiving-but-luxurious formulas.
Don’t be Afraid to Experiment
At Guide Beauty we believe everyone’s beauty style is unique and that it is important to experiment with looks/products to find what works for you. When experimenting, remember that the most important thing is to have fun and to celebrate YOU! Whether you are a beginner learning new techniques or a seasoned professional, we hope our tips will help inspire you to explore the world of beauty and discover YOUR own unique beauty style!
A stroll through the beautysphere these days can be pretty intimidating. You don’t have to venture far without seeing a skull and crossbones, a neon-green overlay, or microscopic images of what appears to be mold – “watch out for the demon paraben!” “beware the dread pirate phthalates!” “big beauty is out to get you!”.
